CONNECT Organic Foods Package

[TAKE STUDIO
NAME: ANCHOR]
SO FAR CONNECT HAS SHOWN YOU WAYS FOR CENTRAL NEW YORKERS TO NUTURE THEIR BODY AND MIND, BUT HOW SHOULD WE FEED OUR HUNGRY SOULS AT THE END OF A BUSY DAY? PHIL TENSER JOINS US NOW TO EXPLAIN WHY A LITTLE CAREFUL SHOPPING CAN ROUND OUT YOUR HEALTHY LIFE.

[TAKE STUDIO
NAME: PHIL TENSER]
LOCAL, ORGANIC, AND NATURAL ARE THREE TERMS THAT DESCRIBE FOOD PRODUCTS THAT SHOPPERS BUY EVERYDAY. BUT KNOWING WHAT THOSE LABELS MEAN COULD REALLY HAVE AN IMPACT ON YOU AND YOUR ENVIRONMENT.
[TAKE PKG
NAME: ORGANIC AND LOCAL FOODS PKG]

[Notes:CASH REGISTER+CUSTOMERS]
[TAKE VO
NAME: PT]
ACCORDING TO AC NIELSEN APPROXIMATELY ONE-THIRD OF ALL AMERICAN FAMILIES PURCHASED ORGANIC FOODS IN 2006. MOST BECAUSE THEY PERCIEVE ORGANICS TO BE MORE HEALTHY.

TRAVIS HANCE IS ASSISTANT MANAGER OF THE SYRACUSE REAL FOOD CO-OP AND KNOWS THAT AT HIS STORE ALL THE BOXES AND BUSHELS MEET IMPORTANT STANDARDS.

[TAKE SOT
NAME: TRAVIS
DURATION:0’10”]
[Notes:Part covered with USDA logos]
<“Organic is a term protected by law, governed by the usda. It means that product is produced with no pesticides or fertilizers.”>

[TAKE VO
NAME: PT]
BUT WHEN THE SEASONS ARE RIGHT HUNDREDS OF CO-OP STORES ACROSS THE COUNTRY LIKE TO FOCUS ON THEIR SPECIALTY: LOCAL FOODS.

[TAKE SOT
NAME: TRAVIS
DURATION:0’10”]
<“Better to grow tomatoes in your own backyard than to get them from Argentina.”>

[TAKE VO
NAME: PT]
TRAVIS SAYS HIS CUSTOMERS LIKE THE IDEA OF LOCAL FOOD BECAUSE OF THE ENVIROMENTALLY-FRIENDLY LIMITATIONS ON LONG DISTANCE TRANSPORTATION.

[TAKE SOT
NAME: TRAVIS
DURATION:0’04”]
[Notes:Part covered with USDA logos]
<“The average food that hits the american plate travels 1000 miles.”>

[TAKE VO
NAME: PT]
IT IS TOUGH FOR BIGGER STORES TO PURCHASE ALL THE FOOD THEY NEED LOCALLY YEAR ROUND. BUT LOTS OF ORGANIC FOODS ARE AVAILABLE IN THE SYRACUSE AREA AT P AND C, PRICE CHOPPER, AND WEGMAN’S.

FOR CUSTOMERS LIKE GLEN STOLLBERGER, LOCAL IS MORE IMPORTANT THAN ORGANIC.

[TAKE SOT
NAME: GLEN
DURATION:0’03”]
<“Sometimes I want something organic. I definitely want what is local.”>

[TAKE VO
NAME: PT]
BOTH ORGANIC AND LOCAL ARE TERMS THAT ALLOW A LOT OF LEWAY, AND IT IS IMPORTANT TO SHOP INTELIGENTLY. KNOWING THE SOURCE AND REPUTATION OF THE COMPANY THAT PRODUCES YOUR PRODUCTS MAY BE THE MOST IMPORTANT FACTOR.

[TAKE SOT
NAME: TRAVIS
DURATION:0’04”]
<“If I see an organic product, I won’t just take it and grab it.”>
[TAKE SOT
NAME: GLEN
DURATION:0’03”]
<“It doesn’t have to be organic. Organic doesn’t mean great.”>

[TAKE VO
NAME: PT]
THE ORGANIC OR LOCAL LABEL ARE STARTING POINTS FOR EDUCATED CONSUMERS TO FIND FOODS THAT MAKE THE BEST SENSE FOR THEIR BODY AND ENVIROMENT.

ALL CONSUMERS SHOULD KNOW THAT OF THE TERMS ORGANIC, LOCAL, AND NATURAL ONLY ORGANIC IS REGULATED BY THE GOVERNMENT.

[TAKE SOT
NAME: TRAVIS
DURATION:0’10”]
<“Natural was the most widely used label in the grocery business last year. 7UP claims they are natural.”>