First to see, first to publish poll results

First to see, first to publish poll results

Over the past several polling cycles, I’ve had the pleasure of participating directly in our newsroom’s partnership with the UMass Amherst Poll team. This role has afforded me advance copies of their research and assigned me to be the first to report on their findings.

We published the results of their most recent poll across three weekdays in November, but for digital purposes I elected to split the content into five unique headlines and digital articles. My goal was to maximize the potential for discoverability on search and social.