Recent Additions:

ZMOT – Zero Moment of Truth

The abbreviation may also be the name of a comic book supervillain, but the “don’t be evil” company uses it to mean the moment of a customer’s decision to buy based on digital ads.

Institutional memory

If you have it, it means you’re old.

Conversational coreography

Dancing around the fact you’re really trying to share, because it’ll be more profitable later.


A word to conceptualize something – software or hardware – that has been conceptualized

Deep Dive

Either a new Olympic event for “heavier” diving competitors or an excuse for research professionals to spend more time on a project they already understand.